Prasanna
Head of Product Marketing
GTM strategies that scale adoption and revenue. Building product marketing functions that consistently deliver measurable growth outcomes.
Get in touch
See what is possible when every launch has structure, insight, and impact.
Strengthen customer insight and positioning
Prasanna transforms scattered feedback and market signals into clear positioning that resonates with buyers and differentiates in competitive markets.
Develop GTM strategies that deliver adoption and revenue
Prasanna builds structured go-to-market frameworks that move products from launch to traction, with measurable commercial outcomes at every stage.
Enable sales teams with clarity and confidence
Prasanna creates the messaging, collateral, and competitive intelligence that give sales teams what they need to win.
AI-accelerated product marketing
Prasanna builds AI-native workflows for competitive intelligence, campaign personalisation, and renewal prediction that multiply PMM output.
Builder of product marketing functions
Built PMM across 5 categories at Mark Allen Group. Created GTM frameworks at Tevent from zero.
Zero-to-scale track record
Tevent: 0 to 7,500 users. Farmo: 0 to 1,300 users. SEND Network: 1,600 to 6,600 members.
Commercial and investor impact
+6.7% subscription growth in a mature market. Supported a $2m seed raise at Tevent.
Customer-centred storytelling
12,000-person research study at Unilever. 600+ survey inputs at Tevent. Continuous VOC programme at Mark Allen.
Prasanna has spent 10+ years building product marketing across startups and scaled digital platforms, from founding-stage PMM ownership at a VC-backed SaaS startup to portfolio-level GTM leadership at a publishing and information group. The thread across every role: turning complexity into clarity, and clarity into commercial outcomes.
Learn more
Latest writing
Thinking on product marketing, GTM strategy, and building in B2B SaaS.
Read on SubstackWhat others say about working with Prasanna
Prasanna and I worked together as CMO and CGO at Tevent, managing a team of sales, marketing and CS reps. As the Sales lead, I relied on Prasanna's marketing expertise for lead generation, collaterals, and content to help us fill the funnel. He always delivered, and ensured that we had everything we needed, well-qualified leads, and a great working relationship between the teams. I highly recommend Prasanna in any marketing leadership role!
Tom Parker, The Sales Architect
Under Prasanna's leadership, Tevent skyrocketed from 0 to 7.5K users, achieved No.1 Product of the Day on Product Hunt, and drove $50K in revenue through AppSumo. His strategic acumen was pivotal in raising over $2M. Prasanna's empathy and kindness as a manager fostered a culture of experimentation and innovation, transforming a small start-up team into a marketing powerhouse.
Ilya Ilyukhin, Brand Designer & Filmmaker
Prasanna is the gold standard of managers! He gave me enough room to grow, and encouraged me every step of the way! His thoughtful guidance has been instrumental to my development, and I would not be where I am today without it. I hope to work together again some day!
Joshua Walker, Social Media Marketer
Let's build your next growth story
Bring structure, clarity, and measurable impact to your product marketing.
Get in touch