From insight to impact
Senior Product Marketing Manager. Ten years building GTM from the ground up, across startups, scale-ups, and established platforms.
- Based in: Central London
- Current role: Senior Product Marketing Manager, Mark Allen Group
- Experience: 10+ years across B2B SaaS, digital subscriptions, and professional information services
- Team management: 4+ years leading marketing and PMM teams
- Education: MBA (Marketing), Rotterdam School of Management ยท MSc Mathematics + BE Mechanical Engineering, BITS Pilani
- Sectors: B2B SaaS, media & publishing, non-profit, FMCG
- Currently building: AI-assisted GTM and competitive intelligence workflows
I didn’t start in marketing. I started in mathematics and mechanical engineering at BITS Pilani, then spent my early career in analytics and growth at Ashoka, working across data, product, and performance. That background shapes everything I do: I approach positioning and GTM the way an engineer approaches a system. Understand inputs, design the structure, and measure execution.
Over ten years, I’ve built product marketing functions from nothing, launched products across five categories simultaneously, led a seed raise, and grown platforms from zero to thousands of users. The thread across all of it has been the same: turn fragmented insight into clear strategy, and turn clear strategy into measurable growth.
I’m based in London. I currently lead product marketing at Mark Allen Group, a multi-brand digital media and publishing business, where I oversee GTM, subscription growth, sales enablement, and lifecycle marketing across an institutional SaaS portfolio. Before that, I was Head of Product Marketing at Tevent, a B2B SaaS platform, where I owned everything from positioning and pricing to investor narrative and launch.
I work best in complex B2B environments where buying decisions are high-stakes, the product is hard to explain, and marketing, sales, and product need to function as one system.
Structure before speed
I build the foundations first: ICPs, positioning, messaging frameworks, and launch processes. That structure is what makes speed sustainable rather than chaotic.
Insight that informs decisions
Every positioning call, GTM pivot, and pricing decision I make is grounded in customer research, behavioural data, or competitive intelligence. I don’t rely on instinct alone.
Cross-functional by default
Product marketing only works when it connects product, sales, and marketing into a shared system. I’ve spent ten years operating at those intersections, and I know how to build alignment without bureaucracy.
What I believe
The best product marketing is invisible to the buyer. They don’t see the framework behind the message, the research behind the positioning, or the enablement work behind the sales conversation. They just feel clarity, and they move forward. My job is to create that clarity, consistently, across every touchpoint.
How I work
I start with the customer: who they are, what they’re trying to solve, and where current messaging is falling short. From there, I build the GTM structure: positioning, segmentation, launch frameworks, and enablement. Then I measure (adoption, pipeline contribution, revenue impact) and I iterate. It’s not a linear process, but it is a disciplined one.