Product marketing services for B2B SaaS teams
From customer insight to GTM execution to sales enablement, structured, measurable, and built to scale.
Customer insight and positioning
Most positioning problems are not messaging problems. They are research problems. When teams skip the insight stage, they build messaging around assumptions rather than evidence, and buyers sense it immediately.
Prasanna conducts structured voice-of-customer research, competitive analysis, and market segmentation to build a clear picture of who buys, why they buy, and what makes the product genuinely different. The output is a positioning foundation: a documented ICP, a differentiated value proposition, and a messaging framework that sales, product, and marketing can all work from.
In action: Led a 12,000-person global research programme at Unilever. Built continuous VOC programmes at Tevent (600 survey inputs, 160 direct interviews) and Mark Allen Group. Repositioned 80 journal and collection pages, reversing a three-year submission decline.
GTM strategy and launch execution
A product launch without a structured GTM framework is a series of disconnected activities. Most fragmented launches share the same root cause: no shared definition of the customer, no aligned messaging, and no clear handoff between product, marketing, and sales.
Prasanna designs and executes GTM frameworks that connect each stage of the launch, from ICP definition and positioning through to channel strategy, activation sequencing, and post-launch measurement. Every framework is built around measurable adoption targets, with clear ownership across teams so nothing falls between functions.
In action: Led 40+ launches across five categories at Mark Allen Group. Grew Tevent from 0 to 7,500 users within six months. Delivered 6.7% institutional subscription revenue growth in a mature market. Led GTM for Farmo, growing usership from 0 to 1,300.
Sales enablement and commercial alignment
Sales teams lose deals when they cannot clearly articulate what makes the product better, different, or worth the price. That is rarely a sales problem. It is a product marketing problem. The fix is not more collateral; it is sharper positioning translated into seller-ready language.
Prasanna builds enablement programmes that start with the buyer journey, not the product feature list. The output includes battle cards, objection-handling frameworks, demo narratives, and pricing justification tools, all grounded in the same positioning foundation that drives marketing. The result is a sales team that speaks with one voice and converts more consistently.
In action: Built the sales enablement function at Tevent from scratch, contributing to a $2m seed raise and $56k in direct sales revenue. Increased average order value by 47% at Mark Allen Group through refined packaging and enablement. Scaled SEND Network to 6,000 members and tripled sponsorship revenue.
AI-accelerated product marketing
AI is a force multiplier for teams that already have the right foundations in place. The opportunity in product marketing is in building systems that turn market signals, customer feedback, and competitive data into structured, actionable outputs at a speed and scale that was not previously possible.
Prasanna designs and deploys AI-assisted workflows across the full product marketing function: from competitive intelligence and VOC synthesis to sales asset production and campaign personalisation. These are not one-off tools. They are repeatable systems built to run alongside the work, continuously feeding better inputs into positioning, enablement, and GTM decisions.
In action: Designed and deployed an AI-assisted intelligence system at Mark Allen Group covering 38 brands, 19 competitors, and 250 institutional contacts. Reduced personalised campaign production from 120 hours to 40 hours per cycle.
Not sure which fits your situation?
Get in touch and Prasanna can talk through what makes sense for your team.